Your logo is more than just a visual representation of your brand. It can also influence how your customers perceive your organization and its values. A recent study found that the direction of rotation in a logo can affect how people judge an organization's innovativeness, trustworthiness, and social responsibility. Logos that rotate clockwise are seen as more innovative, positive and forward looking. 

Depending on your organizational goals and target audience, you may want to consider the direction of rotation in your logo design and how it aligns with your brand identity.