How to identify the right cause for your Corporate Social Responsibility?

Choosing the Right Cause for Your Corporate Social Responsibility: A Guide

Ideally, Corporate Social Responsibility initiatives should reflect your corporate governance, brand purpose, mission, vision and values of the company. Hence, CSR should be planned in a strategic manner to reflect the corporate purpose and should be taken seriously by the top management. While tree plantation, child education, recycling etc. are good initiatives, they may not always align with your company’s values and may remain unnoticed by your key stakeholders.

CSR teams of companies should consider supporting causes that help replenish and preserve the natural resources and communities that their products or services rely on

There are several factors to consider when choosing a CSR cause. According to an article on the Harvard Business Review, some of these factors include:

  1. Building a strategy around your company’s core competencies.
  2. Recognizing issues that matter to your customers.
  3. Developing CSR initiatives that make your employees proud.
  4. Measuring the ROI of your CSR efforts for the C-suite and your investors.
  5. Expanding your company’s definition of CSR.
  6. Being prepared for rapid response to current events and social movements.

Dairy and food companies manufacturing milk-based products like ice cream, ghee, butter, cheese, or other milk-based products should actively help restore and flourish the Indian breeds of cows and serve to protect cows producing A2 Milk. National Dairy Development Board and their associated member companies such as Amul, Mother Dairy, Patanjali Ayurved, Sri Sri Tattva, Anik Ghee, Haldirams,  etc. can include the below projects in their CSR initiatives.
  1. Creating awareness related to Indian Cow breeds and ways to preserve these breeds, curbing artificial insemination leading to extinction of cow breeds,
  2. Supporting and helping create & support gaushalas, installation of Gobar gas plants and help in creation of organic manure.
  3. Working with Government bodies towards stopping smuggling and illegal slaughter of cows.
Similarly, soap, detergent and cleaning brands like ITC, HUL, P&G, and manufacturing companies should focus on reducing water pollution as their products are the number one cause for polluting the water.

As the number of vehicles on the roads increases, the exhaust of vehicles causes an increase in air pollution and heat in the environment. Hence, it is important for industries such as air conditioner brands like Daikin, Carrier, Hitachi, Samsung, Panasonic, LG and automobile manufacturing & allied spare parts companies like Tata Motors, Mahindra & Mahindra, Maruti etc. to collectively invest in reducing air pollution and global warming. By doing so, they can help reduce the negative impact of their products on the environment and contribute to a more sustainable future.

Ideazfirst Marketing helps and consults companies in CSR planning with alignment to corporate purpose. Please email us / call @9836290990 for appointments.  
Rajesh Kishanpuriya is also open to joining as Independent Director for select corporates as a part of CSR projects.

Stay tuned for updates on our social channels Facebook, YouTube, and LinkedIn.


 

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