Bootstrapped to Breakthrough: Ideazfirst Funding Roadmap

Ideazfirst Funding Utilization & Financial Roadmap

The Foundation

Ideazfirst Marketing Services Private Limited (IMSPL) isn't your typical startup story. Since July 2012, we've been profitably bootstrapped—zero external funding, zero secured debt. Just founder capital, smart execution, and a track record that speaks for itself.

The Numbers:

  • Authorized Capital: ₹49 lakhs (fully paid-up)
  • CIN: U74999WB2012PTC184089
  • Status: Startup India registered | MSME certified
Leadership: Rajesh & Ruchi Kishanpuria—hands-on founders who've built trust with blue-chip clients across Real Estate (Hiland Group, Merlin Projects), BFSI (Sharekhan, SBI Life), and Healthcare (Apollo Gleneagles).


Info

Our IP Portfolio

We've secured strategic digital assets and trademarks that position us for scale:

Registered Trademarks:

  • Ideazfirst (Class 35 - Marketing Services) - Application No- 2907268
  • Guruspeak (Class 44 - Wellness Counseling) - Application No - 4784277
  • Bharatflorist (Class 36) - Application No. 4820333

Owned Domains:



Notes

The Pivot: Where We're Headed

We're restructuring around high-impact B2B services:

✅ Corporate Wellness & Stress Management Workshops
✅ Functional Organizational Restructuring (human body-mapped frameworks)
✅ ESG Consulting & CSR Planning (sustainability-first)
✅ Sustainability Audits for forward-thinking organizations

Our tech arm—Ideazfirst Technologies Private Limited (incorporated February 2018, CIN: U74999WB2018PTC224519)—powers the digital backbone with ₹10 lakhs authorized capital and MSME registration.

Where the Money Goes

This funding round is laser-focused on growth infrastructure:

💰 IT Infrastructure – E-commerce portal upgrade, mobile app development
💰 Marketing Scale – Multi-city campaigns targeting enterprise clients
💰 Office Expansion – Reopen Regus locations in Delhi, Mumbai, Bangalore
💰 Talent Acquisition – Hire specialists in wellness, ESG, and tech
💰 Service Innovation – Deepen our sustainability audit capabilities

The Ask

We're not building from scratch—we're scaling what works. With disciplined execution, owned IP, and a client roster that validates our model, this is about accelerating growth, not proving concept.

Registered Office (All Entities):
60B, Dhan Devi Khanna Road, Phoolbagan, Kolkata – 700054

Banking Partner: HDFC Bank
D-U-N-S Numbers: IMSPL (874214819) | ITPL (861208121)

Ready to fuel the next chapter? Let's talk.


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